We have become accustomed to home products that sacrifice either functionality or style. Dorai Home offers the best of both worlds, combining chic, sophisticated design with sustainable, eco-friendly materials.
Dorai products are made from innovative Diomat (diatomaceous earth), an organic material that expels moisture as it hits the surface, keeping your damp spaces free of mold and bacteria.
Created by designers and problem solvers with an aversion to dirty environments, Dorai helps homes stay cleaner with natural, stylish solutions.
How It All Started
Compromising your health should never be an option, yet the home is full of bacteria-rich houseware that create a toxic environment. While technology has dramatically changed our lives since 1950, many of our household products still look, function and cause the same problems our grandmothers experienced.
Jason and Kelsey, a couple devoted to a natural, stress-free lifestyle, knew they could no longer settle for subpar home solutions that haven’t been updated in decades. Jason, an innovative problem-solver with an extensive background in product design, was intrigued when he discovered the properties of Diatomaceous Earth. Kelsey, a brand strategy expert passionate about easy-to-use, high-quality solutions, began researching this remarkable material and was blown away by its capabilities. Their journey of bringing healthy, sustainable, and chic products to the home began.
After conducting research, designing, and building initial prototypes the Dorai Bath Mat was born. The concept swiftly drew support, captivating the attention of many craving sophisticated, natural alternatives to household products. Further, people were fascinated by the bath mat’s capability to expel moisture rapidly on its own!
In less than six months, Jason and Kelsey raised nearly $70,000 on Kickstarter. Production began in October 2018, less than one year from the inception of the original idea.
Kelsey and Jason’s dynamic and much needed vision is still growing today. After the success of the Dorai Bath Mat, the team debuted a set of self-drying coasters. They will be launching a dish rack and dish pad with similar antimicrobial properties in May 2019 on Kickstarter. More is in the works, as they aspire to expand their team and cultivate Dorai solutions for the entire home.