We have become accustomed to home products that sacrifice functionality or style. At Dorai, we created the best of both worlds, combining chic, sophisticated designs with sustainable, eco-friendly materials.
Dorai products are made from Diomat®, our instant-drying technology that combines the moisture-banishing properties of diatomaceous earth with recycled paper fibers—a natural, eco-friendly way to prevent mold.
Created by designers and problem solvers with an aversion to dirty environments, Dorai helps homes stay cleaner with natural, stylish solutions.
Jason and Kelsey, a couple devoted to a natural, stress-free lifestyle, had a realization that most homes are filled with bacteria-rich housewares that create a toxic environment.
While technology has dramatically changed since 1950, many of our household products haven’t adapted to the times. Jason and Kelsey decided it was time for a modern solution.
Jason, an innovative problem solver with an extensive background in product design, was intrigued when he discovered the properties of diatomaceous earth. Kelsey, a brand strategy expert passionate about easy-to-use, high-quality products, began researching this remarkable material and was blown away by its capabilities. Their journey of bringing healthy, sustainable, and chic products to the home began—and they haven’t looked back.
In 2018, after researching, designing, and building prototypes, the Dorai Bath Stone™ was born. The concept swiftly drew support, captivating the attention of those craving sophisticated, natural alternatives to household products. People were fascinated by the bath mat’s capability to expel moisture so rapidly.
Jason and Kelsey raised nearly $70,000 on their first Kickstarter campaign, allowing them to begin production in October 2018— less than a year from the inception of the original idea.
Kelsey and Jason’s dynamic and visionary ideas extended from the bathroom to the kitchen. After the success of the Dorai Bath Stone™, the team debuted a set of nature-inspired river-rock coasters. In 2019, they launched the Dorai Kitchen Collection that reinvented home staples like the dish rack and dish pad.
The innovative kitchen and bathroom products that Kelsey and Jason created demonstrated how thoughtful design can be paired with superior, eco-friendly materials to reinvent household staples. They rounded out the Kitchen Collection with an understated customer favorite, the Sink Caddy.
Dorai’s small and nimble team navigated the 2020 climate while keeping up with increased demand. The Dorai Bath Stone™ sold out more than six times, the Dorai Dish Pad quickly became a customer favorite, and the Dish Rack was praised as a game changer. Dorai was discovered by multiple publications including Well + Good, Domino, Apartment Therapy, Forbes, and Healthline.
Three years from its inception, Dorai Home is thriving and actively developing more eco-chic, instant-drying products for the entire home. Kelsey and Jason continue to explore their passions of wellness, sustainability, and design as they cultivate Dorai solutions for all, including their beloved fur children.